It all began in 1961 with a request from the American Fred Hichenberg. Rawhide chew bone for dogs? “We should give it a try,” Wefa boss Lothar Beck showed his right instinct. Two years later, the idea was patented and the success story took off.<\/p>\n\n
And who could be a better godfather for the chew toy than the two \ud83e\udd29 Disney stars Susi and Strolch? A real coup that boosted sales, especially in the USA.<\/p>\n\n
Whether in the form of a dumbbell, a lollipop or a ring – the chew toys became a real bestseller internationally. In order to meet demand, we had to ramp up production to such an extent that it became necessary to add a third floor to the factory buildings.<\/p>\n\n
And Lady and the Tramp? They even advertised their new favorite toy in France, Denmark and the Netherlands.<\/p>\n","protected":false},"excerpt":{"rendered":"
It all began in 1961 with a request from the American Fred Hichenberg. Rawhide chew bone for dogs? “We should give it a try,” Wefa boss Lothar Beck showed his right instinct. Two years later, the idea was patented and the success story took off. And who could be a better godfather for the chew […]<\/p>\n","protected":false},"author":1,"featured_media":4837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767],"tags":[796,794,805,804,811,801,813,810,792,797,800,814,815,816,809,806,812,803,808,795,798,802,799,793,807],"class_list":["post-5570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-chew-bone","tag-chew-toy","tag-denmark","tag-disney-stars-en","tag-dogs","tag-dumbbell","tag-extension","tag-france","tag-fred-hichenberg-en","tag-hollywood-en","tag-lady-and-the-tramp","tag-lollipop","tag-lothar-beck-en","tag-netherlands","tag-operating-halls","tag-paragraph","tag-patent-en","tag-production","tag-rawhide","tag-ring-en","tag-sales-hit","tag-success-story","tag-usa-en","tag-vreden-en","tag-wefa-chief"],"yoast_head":"\n